Brand Strategy
Without direction how do you know you are making progress? A proven email & sms strategy is the backbone of any successful marketing campaign. A custom strategy will be developed for your brand to maximize marketing efficiency and revenue.
Flow Automation
Flows, or automations, are the next major source of revenue for your brand. These consist of a series of emails or texts that are initiated by a customer action on the website. These include Welcome Series, Abandonment Series, Post Purchase and much more.
Enrollment Form Creation
List growth is a major factor in revenue growth. An enrollment form is an embed or popup on your website that collects email and phone numbers. Generally there is a welcome offer as in incentive for people to sign up. The larger your list size, the more potential revenue you can make.
Campaign Implementation
Campaign sending is the first major source of revenue for your brand. It is important to develop an organized, methodical approach to your campaign strategy. Optimal send dates & times will be determined though statistical testing.
List Segmentation
List segmentation is an extremely important part of email and sms sending. In order to maximize deliverability, your list must be segmented by a number of factors. Generally this includes sending to the most engaged people in your list, and people interested in certain products or services.
Reporting
Reporting is making sure what we are doing is actually working. Some important factors are open rate, click rate, placed order rate, revenue and subscriber gain. Week over week analysis shows trends and opportunities for growth. Split testing is frequently used to maximize results.
Services
We offer full service management of your Email & SMS programs as well as Subscriber Enrollment.
Email Management
Klaviyo is our #1 go-to platform for managing your email program. It is used for hosting enrollment forms, sending email campaigns, creating automated flow emails (welcome series, cart abandonment series, post purchase series, etc.), A/B testing, statistical reporting, and many other useful features.
SMS Management
Attentive is the premier platform for sending SMS/MMS messages. While Klaviyo can also be used to send these messages, we prefer to use Attentive because they have better AI capability. With Attentive you can schedule text campaigns and create journeys such as: welcome series, abandonment series, post purchase and much more.
Subscriber Enrollment
Yieldify is a software that optimizes lead capture and engagement through a variety of site enhancements such as: banners, countdowns, discount highlighting, personalized pop-ups, and much more. When used in conjunction with Klaviyo & Attentive, you see increased subscriber rate, click rate, and ultimately revenue.